This is the back of the hanger. The brownish stuff is the paper covering from the drywall underneath several coats of paint that all came off with the hanger.
This picture was hanging about a quarter of an inch crookedly so we determined with human logic that were we to remove the picture, cleanly remove one hanger, replace that hanger a quarter of an inch higher, the picture would then be straight. Now we have to spackle and hope the paint still matches. Fail
We didn't even get to pull on the little blob. The entire mess came down when we lifted the picture.
If any of you know anyone who works for Scotch (used to be Minnesota Mining but I am old) tell them this blog had over 450 hits today. I think I will send the pictures to their customer service. That's my human logic kicking in a little late. But I bet there is a disclaimer on the now discarded packaging saying this MIGHT happen and they are not responsible.